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OMMA Mobile Guide

 

Description

Mobile marketing could be – should be – the concierge in a brand messaging plan. Like the best valet, the mobile device is not only always-on but always-there as consumers move through their media-saturated day. How can brands be there and ready to ask the simplest, most powerful marketing question of all? “How can I help you?”

In this fourth iteration of OMMA Mobile we tackle how brands are stepping up to the challenge and successfully integrating mobile with the larger media plans that consumers encounter 24/7.

Conference guide provided by Context Optional, a premier social marketing firm leading brands in marketing and consumer promotions across social networks.

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The information may be outdated (2011-03-27 09:57:40). For actual information go to iTunes

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